MORE ABOUT US
Our Stories
My name is Nick and I grew up in the suburbs of Minnesota with a love and passion for the outdoors. Spending summers up north enjoying days on the lake, hiking, fishing, and experiencing all nature has to offer. This brand was created to be more than just a name or logo on an article of clothing. It is an idea that there are a million experiences this world has to offer and we want everyone to take a part in preserving what makes our planet beautiful. I want to make sure the next generations can grow up experiencing the same things I did. Making memories out in the elements.
My name is Owen and I grew up near Lake Michigan and have always had a passion for nature and art. That enjoyment for the outdoors led to me discovering my love of capturing the beauty of nature with photography. When the opportunity arose for us to do something positive for not only people but for the environment, I knew that I could take the skills and passion that I had to be a part of something bigger than myself. I want to make sure the beauty that I fell in love with is preserved so it can continue to inspire people just as it did me.
ELEMENTS
EARTH
The ground we stand on, the mountains that we climb and the trees that surround us. Earth represents stability and resources. We represent Earth with the colors Green, Black and Brown. 7% of your purchase will be donated to a charity that focuses on earth preservation.
WATER
The water we drink, the rivers that connect us and the oceans that cover over 75% of our planet. Water represents life and refreshment, it is calm. We represent Water with blue and teal. 7% of your purchase will be donated to a charity that focuses on ocean preservation.
FIRE
The heat to keep us warm, campfires that bring us together and the mesmerizing dance of flames. Fire represents power and danger, it is strong. We represent Fire with Red, Orange, and Yellow. 7% of your purchase will be donated to a charity that focuses on preventing wildfires and helping rebuild lives affected by them.
AIR
The oxygen we breathe, the wind that hits our faces, what surrounds us every day. Air represents the space between us and connectivity, it is spiritual. We represent Air with white and grey. 7% of your purchase will be donated to a charity the focuses on preserving our forests so we can always have clean air.